see data card for pricing

Lifestyle/Demographics Enhancements
Cabela's buyers are satisfied direct mail consumers.
Monthly update on buyers and requests. Quick order fulfillment.

Names are through June 2010

Segments Data card curreny: US Dollars
5,452,860 Total Universe / Base Rate $95.00 /M
364,410 30 Day Buyers +$20.00 /M
879,280 3 Month Buyers +$15.00 /M
1,549,870 6 Month Buyers +$10.00 /M
3,456,700 12 Month Buyers +$5.00 /M
List Type: Consumer

Source: Buyers

Geography: Domestic (US)

Categories3 month6 month12 month24 month
Family Demographics
 Children Ages 0-213,79029,52064,420118,530
 Children Ages 3-528,70061,910137,610252,020
 Children Ages 6-1048,300103,680231,720418,040
 Children Ages 11-1540,09085,120189,060339,850
 Children Ages 16-1721,61045,600101,450182,930
 One Child126,890264,570571,8701,029,370
 Two Children44,34094,170208,710375,490
 Three Children15,94034,34076,650138,430
 Four Children7,19015,44034,53062,360
 Five+ Children2,2504,79010,85019,200
 Married 342,130702,8801,495,3402,642,350
 Single14,50029,86063,580119,510
Length of Residence
 0-12 months16,84035,25076,130153,150
 13-24 months66,220137,720296,640562,950
 25-60 months77,780159,970340,600617,810
 61+ months259,470524,4901,094,3401,892,280
Dwelling Type
 Single Family144,820299,930642,3901,184,430
 Multi Family393,860802,3901,696,0103,037,370
Head of Household
 18-34 Years20,38043,92092,040170,580
 35-54 Years115,540236,930475,790807,730
 55-64 Years75,510144,480270,120436,720
 65+ Years45,77087,170164,890272,880
Household Income
 $-$49,999226,560468,540990,3401,787,190
 $50,000-$74,999113,600232,390491,690883,400
 $75,000-$99,99972,020146,370310,520563,810
 $100,000-$149,99968,350137,530291,950535,090
 $150,000+26,38052,670111,680207,090
Individual Age
 Age 18-243,9908,83019,55040,310
 Age 25-3430,81066,610147,390282,760
 Age 35-4462,810133,930295,880535,490
 Age 45-5499,900206,300442,370773,320
 Age 55-64105,040205,800412,990698,160
 Age 65-7454,740105,670207,770349,760
 Age 75-8413,01025,55053,35095,610
 Age 85+1,6703,4407,66014,990
Demographic
 Mail Order Buyers463,730944,5801,992,8003,560,600
 Mail Order Donors59,210120,930250,970428,280
 Women's Plus Sizes9,28019,04040,53072,870
 Men Big & Tall7,70015,41031,16053,380
 Home Cooking122,380252,450538,420953,110
 Physical Fitness81,750167,560354,960617,380
 Health/Natural Foods107,360221,020470,500831,410
 Home Workshop114,810236,880502,890886,470
 Gardening/Plants106,030218,910466,210818,410
 Household Pets99,940209,520448,560787,480
 Golf53,420110,070238,510424,190
 Snow/Skiing21,77044,08094,830165,700
 Camping/Hiking75,360154,190325,710564,690
 Boating/Sailing28,82057,490117,360198,080
 Birdwatching50,050102,350212,580366,010
 ATV4,2108,75018,43030,560
 NASCAR Enthusiast51,670109,430235,970415,760
 Recreational Vehicle14,76030,39064,400112,020
 Online Sub/Home PC370,810758,7401,612,4602,911,350

Selects
Age $15.00 /M
Childs Age Range Select $15.00 /M
Credit Card Buyers $10.00 /M
Demographic Select $15.00 /M
Dollar Select $10.00 /M
Dwelling Type $15.00 /M
Gender/Sex $5.00 /M
Household Income Select $15.00 /M
Income Select $15.00 /M
Length of Residence $15.00 /M
Lifestyle Select $15.00 /M
Martial Status $15.00 /M
Presence of Children $15.00 /M
SCF $5.00 /M
State $5.00 /M
Zip $8.00 /M

Unit of Sale Information
Average $130.00

Gender Profile
Male 75%
Female 35%
Average Income: $70,000.00

Minimum Order
Quantity: 5,000.00

Reuse
Reuse is not allowed

Telemarketing
Telemarketing is not allowed

Cancellation
Charges: $75.00 /F

Key Coding
Charges: No Charge

Addressing
Cheshire Labels: $5.00 /M
Email $50.00 /M
P/S Labels $10.00 /M
Run Charges $8.00 /M
Zip + 4 No Charge

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com

All rentals are on a reciprocal basis
No Telemarketing allowed