LIST MANAGEMENT LIST BROKERAGE CONTACT US see data card for pricing Lifestyle/Demographics Enhancements Cabela's buyers are satisfied direct mail consumers. Monthly update on buyers and requests. Quick order fulfillment. Names are through November 2011 Segments Data card currency: US Dollars 5,232,510 Total Universe / Base Rate $95.00 /M 548,160 30 Day Buyers +$20.00 /M 1,135,550 3 Month Buyers +$15.00 /M 1,631,530 6 Month Buyers +$10.00 /M 3,172,580 12 Month Buyers +$5.00 /M List Type: Consumer Source: Buyers Geography: Domestic (US) Categories 3 month 6 month 12 month 24 month Family Demographics  Children Ages 0-2 66,270 92,970 201,470 358,570  Children Ages 3-5 103,190 144,830 311,350 550,570  Children Ages 6-10 106,570 149,540 323,710 570,210  Children Ages 11-15 94,810 133,050 287,410 502,550  Children Ages 16-17 45,710 64,510 140,450 246,570  One Child 192,050 272,130 577,600 1,015,380  Two Children 64,090 90,270 195,290 344,050  Three Children 34,070 47,840 104,080 183,430  Four Children 22,260 31,070 67,510 118,810  Five+ Children 43,220 60,180 129,780 227,400  Married 518,850 737,520 1,538,660 2,670,670  Single 22,160 31,160 68,420 124,280 Length of Residence  0-12 months 23,810 34,650 80,140 153,200  13-24 months 77,740 111,790 246,300 453,450  25-60 months 112,920 161,370 343,170 614,460  61+ months 419,410 596,450 1,223,700 2,106,940 Dwelling Type  Single Family 740,880 1,055,140 2,255,250 3,991,450  Multi Family 87,710 128,940 280,240 526,790 Head of Household  18-34 Years 40,350 57,680 120,550 219,170  35-54 Years 176,310 251,940 492,870 845,040  55-64 Years 100,980 147,260 275,150 455,750  65+ Years 60,910 90,500 170,380 287,310 Household Income  $-$49,999 336,190 474,570 984,490 1,732,320  $50,000-$74,999 176,380 251,770 530,430 936,530  $75,999-$99,000 107,460 154,820 332,100 592,630  $100,000-$149,999 100,870 146,450 320,330 576,740  $150,000+ 54,680 80,050 179,630 329,850 Individual Age  Age 18-24 9,890 14,240 33,040 64,870  Age 25-34 77,940 110,210 249,600 470,690  Age 35-44 129,250 182,390 396,120 715,770  Age 45-54 177,420 251,280 532,970 933,760  Age 55-64 163,640 234,850 473,330 809,790  Age 65-74 85,360 124,490 243,690 416,360  Age 75-84 21,580 31,610 64,180 113,940  Age 85+ 2,480 3,650 7,780 15,150 Demographic  Mail Order Buyers 597,290 899,430 3,987,700 3,881,540  Mail Order Donors 73,890 110,390 450,340 439,870  Women's Plus Sizes 11,850 18,070 83,240 80,950  Auto Enthusiast 66,870 94,050 199,990 349,630  Home Cooking 230,310 324,570 681,340 1,186,470  Physical Fitness 148,570 210,130 436,850 753,850  Health/Natural Foods 183,680 258,970 541,070 941,030  Home Workshop 202,880 286,190 599,100 1,038,330  Gardening/Plants 185,620 261,130 545,130 943,220  Household Pets 333,210 469,230 967,470 1,664,870  Snowboarding 2,680 3,760 7,920 13,680  Snow/Skiing 40,110 56,710 119,910 208,170  Camping/Hiking 180,150 254,320 520,320 889,480  Boating/Sailing 45,230 64,730 131,830 224,870  Birdwatching 80,680 113,650 231,830 395,020  Motorcycles 39,090 54,410 113,370 195,750  ATV 5,140 7,080 13,710 22,480  Motorsport Enthusiast 93,830 130,020 271,010 466,640  Recreational Vehicle 53,790 75,770 153,780 261,400  Online Sub/Home PC 574,260 818,910 1,728,630 3,069,240 Selects Age $15.00 /M Childs Age Range Select $15.00 /M Credit Card Buyers $10.00 /M Demographic Select $15.00 /M Dollar Select $10.00 /M Dwelling Type $15.00 /M Gender/Sex $5.00 /M Household Income Select $15.00 /M Income Select $15.00 /M Length of Residence $15.00 /M Lifestyle Select $15.00 /M Martial Status $15.00 /M Presence of Children $15.00 /M SCF $5.00 /M State $5.00 /M Zip $8.00 /M Unit of Sale Information Average $130+ Gender Profile Male 70% Female 30% Average Income: $70,000 Minimum Order Quantity: 5,000 Reuse Reuse is not allowed Telemarketing Telemarketing is not allowed Cancellation Charges: $75.00 /F Key Coding Charges: No Charge Addressing Cheshire Labels: $5.00 /M Email $50.00 /F P/S Labels $10.00 /M Run Charges $10.00 /M Zip + 4 No Charge FOR ADDITIONAL INFO ON THIS LIST, CONTACT BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547 OR E-MAIL AT bobermier@william-neil.com All rentals are on a reciprocal basis No Telemarketing allowed