LIST MANAGEMENT LIST BROKERAGE CONTACT US see data card for pricing Lifestyle/Demographics Enhancements Cabela's buyers are satisfied direct mail consumers. Monthly update on buyers and requests. Quick order fulfillment. Names are through June 2010 Segments Data card curreny: US Dollars 5,452,860 Total Universe / Base Rate $95.00 /M 364,410 30 Day Buyers +$20.00 /M 879,280 3 Month Buyers +$15.00 /M 1,549,870 6 Month Buyers +$10.00 /M 3,456,700 12 Month Buyers +$5.00 /M List Type: Consumer Source: Buyers Geography: Domestic (US) Categories 3 month 6 month 12 month 24 month Family Demographics  Children Ages 0-2 13,790 29,520 64,420 118,530  Children Ages 3-5 28,700 61,910 137,610 252,020  Children Ages 6-10 48,300 103,680 231,720 418,040  Children Ages 11-15 40,090 85,120 189,060 339,850  Children Ages 16-17 21,610 45,600 101,450 182,930  One Child 126,890 264,570 571,870 1,029,370  Two Children 44,340 94,170 208,710 375,490  Three Children 15,940 34,340 76,650 138,430  Four Children 7,190 15,440 34,530 62,360  Five+ Children 2,250 4,790 10,850 19,200  Married 342,130 702,880 1,495,340 2,642,350  Single 14,500 29,860 63,580 119,510 Length of Residence  0-12 months 16,840 35,250 76,130 153,150  13-24 months 66,220 137,720 296,640 562,950  25-60 months 77,780 159,970 340,600 617,810  61+ months 259,470 524,490 1,094,340 1,892,280 Dwelling Type  Single Family 144,820 299,930 642,390 1,184,430  Multi Family 393,860 802,390 1,696,010 3,037,370 Head of Household  18-34 Years 20,380 43,920 92,040 170,580  35-54 Years 115,540 236,930 475,790 807,730  55-64 Years 75,510 144,480 270,120 436,720  65+ Years 45,770 87,170 164,890 272,880 Household Income  $-$49,999 226,560 468,540 990,340 1,787,190  $50,000-$74,999 113,600 232,390 491,690 883,400  $75,000-$99,999 72,020 146,370 310,520 563,810  $100,000-$149,999 68,350 137,530 291,950 535,090  $150,000+ 26,380 52,670 111,680 207,090 Individual Age  Age 18-24 3,990 8,830 19,550 40,310  Age 25-34 30,810 66,610 147,390 282,760  Age 35-44 62,810 133,930 295,880 535,490  Age 45-54 99,900 206,300 442,370 773,320  Age 55-64 105,040 205,800 412,990 698,160  Age 65-74 54,740 105,670 207,770 349,760  Age 75-84 13,010 25,550 53,350 95,610  Age 85+ 1,670 3,440 7,660 14,990 Demographic  Mail Order Buyers 463,730 944,580 1,992,800 3,560,600  Mail Order Donors 59,210 120,930 250,970 428,280  Women's Plus Sizes 9,280 19,040 40,530 72,870  Men Big & Tall 7,700 15,410 31,160 53,380  Home Cooking 122,380 252,450 538,420 953,110  Physical Fitness 81,750 167,560 354,960 617,380  Health/Natural Foods 107,360 221,020 470,500 831,410  Home Workshop 114,810 236,880 502,890 886,470  Gardening/Plants 106,030 218,910 466,210 818,410  Household Pets 99,940 209,520 448,560 787,480  Golf 53,420 110,070 238,510 424,190  Snow/Skiing 21,770 44,080 94,830 165,700  Camping/Hiking 75,360 154,190 325,710 564,690  Boating/Sailing 28,820 57,490 117,360 198,080  Birdwatching 50,050 102,350 212,580 366,010  ATV 4,210 8,750 18,430 30,560  NASCAR Enthusiast 51,670 109,430 235,970 415,760  Recreational Vehicle 14,760 30,390 64,400 112,020  Online Sub/Home PC 370,810 758,740 1,612,460 2,911,350 Selects Age $15.00 /M Childs Age Range Select $15.00 /M Credit Card Buyers $10.00 /M Demographic Select $15.00 /M Dollar Select $10.00 /M Dwelling Type $15.00 /M Gender/Sex $5.00 /M Household Income Select $15.00 /M Income Select $15.00 /M Length of Residence $15.00 /M Lifestyle Select $15.00 /M Martial Status $15.00 /M Presence of Children $15.00 /M SCF $5.00 /M State $5.00 /M Zip $8.00 /M Unit of Sale Information Average $130.00 Gender Profile Male 75% Female 35% Average Income: $70,000.00 Minimum Order Quantity: 5,000.00 Reuse Reuse is not allowed Telemarketing Telemarketing is not allowed Cancellation Charges: $75.00 /F Key Coding Charges: No Charge Addressing Cheshire Labels: $5.00 /M Email $50.00 /M P/S Labels $10.00 /M Run Charges $8.00 /M Zip + 4 No Charge FOR ADDITIONAL INFO ON THIS LIST, CONTACT BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547 OR E-MAIL AT bobermier@william-neil.com All rentals are on a reciprocal basis No Telemarketing allowed