Description:
Cabela's "The World's Foremost Outfitter®," offers top quality products at a fair price with the highest level of customer service for the outdoor enthusiast. Product selection includes hunting, fishing, camping, marine, clothing, footwear, home furnishings and gift items.

This program is a MUST for outdoor-oriented and merchandise offers, as well as offers for merchandise, collectibles, subscriptions, books, music and video clubs.

Monthly Package Program
January 475,000 July 350,000
February 470,000 August 525,000
March 450,000 September 450,000
April 375,000 October 525,000
May 425,000 November 800,000
June 355,000 December 1,000,000

MAXIMUM SIZE:
5.5" x 8.5"

MINIMUM SIZE:
2 7/8" x 3 1/4"
MAXIMUM WEIGHT: .25 oz.

Users of Cabela's
Package Insert Program:
Sunsetter
Oreck Direct
The Earthbox
Endless Pools
Zoysia Farm Nurseries
Select Comfort
Omaha Steaks

Quantity Available:
6,200,000 Annual Packages
Base Price: $65/M
Maximum of 6 per package

Unit of Sale:
$130 Average order

Gender Information:
70% Male

Minimum Inserts:
50,000
Inserts received more than 45 days prior to their month's insertion date will be subject to a $250/month storage fee.

• Sample piece is required
• Inserts will not be shipped without
   prior order approval
• Material is due four weeks prior to
   month of insertion
• Order must state number of boxes,
   key code and numbers of pieces per
   box
• Broker Commission: 20%
• Payment due 30 days after insertion
   is completed
• Quantities are subject to change

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com