Description:
Cabela's "The World's Foremost Outfitter®," offers top quality products at a fair price with the highest level of customer service for the outdoor enthusiast. Product selection includes hunting, fishing, camping, marine, clothing, footwear, home furnishings and gift items.

This program is a MUST for outdoor-oriented and merchandise offers, as well as offers for merchandise, collectibles, subscriptions, books, music and video clubs.

2012 Monthly Package Insert Program
January filled July 200,000
February 420,000 August 400,000
March 400,000 September 340,000
April 375,000 October 315,000
May 290,000 November 600,000
June 245,000 December 775,000

MAXIMUM SIZE:
5.5" x 8.5"

MINIMUM SIZE:
2 7/8" x 3 1/4"
MAXIMUM WEIGHT: .25 oz.

Users of Cabela's
Package Insert Program:
Sunsetter
Geico
ReCellular
Harbor Freight
North American Affinity Group
USO
Dish Network
Insurance Offers

Quantity Available:
4,665,000 Annual Packages
Base Price: $65/M
Maximum of 7 per package

Unit of Sale:
$130 Average order

Gender Information:
70% Male

Minimum Inserts:
50,000
Inserts received more than 45 days prior to their month's insertion date will be subject to a $250/month storage fee.

• Sample piece is required
• Inserts will not be shipped without
   prior order approval
• Material is due four weeks prior to
   month of insertion
• Order must state number of boxes,
   key code and numbers of pieces per
   box
• Broker Commission: 20%
• Payment due 30 days after insertion
   is completed
• Quantities are subject to change

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com