LIST MANAGEMENT LIST BROKERAGE CONTACT US see data card for pricing 43 Product Selections to enhance your rental Names are through June 2010   30-day 1-3 Mo 1-6 Mo 1-12 Mo 1-24 Mo Hunting (Combined) 116,560 314,330 622,960 1,166,060 1,642,540  Shooting 62,370 138,340 269,160 467,390 628,450  Ammunition 35,510 93,730 173,960 272,030 357,800  Reloading 18,020 48,030 92,130 147,520 195,450  Black Powder 10,590 27,080 52,500 95,630 126,560  Hunting Equipment 26,410 70,340 133,250 232,960 303,290  Optics 35,750 89,580 167,480 298,630 389,730  Cutlery 25,360 67,270 123,790 219,190 280,500  Game Equipment 8,450 21,800 38,760 67,420 87,760 Fishing (Combined) 96,770 254,450 424,930 670,660 965,290  Marine 58,980 150,870 240,060 371,910 517,120  Fresh Water Fishing 35,160 93,610 154,220 219,080 295,650  Fresh Water Lures/Baits/Scents 25,750 67,510 107,620 148,750 200,520  Fly Fishing 25,160 65,470 110,300 173,810 239,360  Lure Building 16,770 43,230 67,280 90,430 116,550  Saltwater 11,430 28,870 45,580 64,060 85,130  Rod Building 2,030 5,130 8,500 11,700 15,430 Clothing (Combined) 122,010 322,170 678,580 1,375,740 1,975,940  Water Fowl Clothing 5,570 14,290 31,130 64,390 84,060  Upland Game Clothing 39,980 104,170 220,900 726,830 859,400  Workwear Clothing 36,010 96,160 195,220 353,130 475,180  Big Game Clothing 50,600 134,820 285,810 573,080 754,310  Outer Wear 43,730 112,970 245,880 435,110 587,400  Men's Casual Wear 72,470 184,180 341,810 632,780 887,480 Footwear (Combined) 82,840 216,930 438,600 812,950 1,115,890  Water Fowl Footwear 4,270 11,540 24,050 47,700 61,020  Upland Game Footwear 15,090 39,190 78,240 144,650 188,320  Big Game Footwear 1,060 2,590 4,530 7,800 9,830  Workwear Footwear 8,200 21,480 40,530 66,670 87,580  Hunting/Hiking/Fishing Footwear 33,110 85,160 166,770 297,290 391,570  Casual Foowear 49,370 126,680 239,060 434,390 589,880  Rubber Footwear 25,300 66,220 141,180 247,000 326,330 Archery (Combined) 36,790 91,330 172,010 362,940 489,560  Archery Bow Equipment 24,660 61,600 113,940 228,110 304,270  Archery Tree Stands 20,430 49,660 92,160 194,030 253,020 Workwear (Combined) 41,140 109,970 222,520 400,750 541,130  Workwear Clothing 36,010 96,160 195,220 353,130 475,180  Workwear Footwear 8,200 21,480 40,530 66,670 87,580 Waterfowl (Combined) 13,960 36,140 78,600 168,120 222,830  Water Fowl Clothing 5,570 14,290 31,130 64,390 84,060  Water Fowl Footwear 4,270 11,540 24,050 47,700 61,020  Water Fowl Hard Goods 8,250 20,570 45,080 96,790 376,010 Big Game (Combined) 51,050 136,000 287,980 577,290 760,220  Big Game Clothing 50,600 134,820 285,810 573,080 754,310  Big Game Footwear 1,060 2,590 4,530 7,800 9,830 Other  Women's Clothing 40,650 110,010 237,900 495,020 714,670  Women's Footwear 22,170 58,520 123,020 230,220 323,540  Children's Clothing/Footwear/Toys 19,190 49,490 109,270 271,230 368,060  Dog Accessories 13,920 36,010 68,670 124,610 176,540  ATV/Snowmobile 13,500 35,600 64,750 114,880 158,950  Cutlery 25,360 67,270 123,790 219,190 280,500  Gifts 50,850 127,760 256,200 562,720 762,100  Camping/Outdoors 67,270 164,390 281,300 499,120 686,430  Vehicle Products 37,670 101,250 184,650 325,130 458,780  Food 17,100 42,920 84,650 178,280 239,050  Books/Videos 9,370 23,330 44,740 86,080 108,490  Home Furnishings 52,190 128,510 235,960 475,420 663,380  Paint Ball Guns & Accessories 1,170 3,140 5,920 10,870 15,890             Total Buyers 276,360 746,280 1,542,620 3,293,590 5,307,420 Please inquire about Cabela's demographic and list rental enhancements. FOR ADDITIONAL INFO ON THIS LIST, CONTACT BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547 OR E-MAIL AT bobermier@william-neil.com All rentals are on a reciprocal basis No Telemarketing allowed