LIST MANAGEMENT LIST BROKERAGE CONTACT US see data card for pricing 43 Product Selections to enhance your rental Names are through November 2011   30-day 1-3 Mo 1-6 Mo 1-12 Mo 1-24 Mo Hunting (Combined) 239,030 481,100 654,260 1,098,200 1,604,960  Shooting 103,160 203,580 272,640 444,410 616,060  Ammunition 55,540 115,540 156,870 238,010 334,830  Reloading 25,920 52,880 72,540 117,650 163,570  Black Powder 19,410 38,840 50,440 757,750 786,350  Hunting Equipment 59,930 120,210 153,040 231,870 305,290  Optics 80,170 158,110 207,800 316,370 416,480  Cutlery 59,330 102,680 135,120 516,290 592,110  Game Equipment 15,470 32,390 42,760 59,880 77,550 Fishing (Combined) 94,850 204,250 342,980 605,040 905,400  Marine 53,240 113,300 191,920 322,140 468,440  Fresh Water Fishing 36,040 76,750 123,440 208,000 284,560  Fresh Water Lures/Baits/Scents 22,160 48,790 82,010 136,780 188,830  Fly Fishing 28,010 58,400 90,760 159,140 228,260  Lure Building 13,980 31,040 51,030 811,100 838,130  Saltwater 9,510 21,390 35,530 55,920 77,470  Rod Building 1,630 3,480 5,530 9,920 13,220 Clothing (Combined) 292,080 562,030 739,840 1,369,240 1,975,380  Water Fowl Clothing 20,390 35,420 41,760 63,440 81,740  Upland Game Clothing 111,320 205,090 253,380 412,180 966,470  Workwear Clothing 78,040 143,640 183,460 340,410 810,120  Big Game Clothing 149,460 280,200 345,030 560,060 754,960  Outer Wear 74,400 141,360 180,170 339,910 461,160  Men's Casual Wear 152,490 283,740 389,750 709,560 10,608,570 Footwear (Combined) 175,490 349,410 460,110 794,210 1,117,590  Water Fowl Footwear 0 0  Water Fowl Footwear 14,090 27,710 33,460 47,740 204,420  Upland Game Footwear 33,580 71,830 90,190 131,190 175,970  Big Game Footwear 1,550 3,480 4,610 6,140 7,870  Workwear Footwear 15,020 33,690 44,930 68,550 90,890  Hunting/Hiking/Fishing Footwear 68,120 143,700 187,100 290,440 393,330  Casual Footwear 95,320 178,030 237,030 412,520 564,880  Rubber Footwear 60,590 118,160 150,200 250,040 344,600 Archery (Combined) 841,160 188,410 248,820 359,220 492,660  Archery Bow Equipment 51,890 118,580 520,800 221,250 299,210  Archery Tree Stands 48,610 106,590 135,710 193,310 256,670 Workwear (Combined) 87,590 166,920 215,010 390,210 537,750  Workwear Clothing 78,040 143,640 183,460 340,410 810,120  Workwear Footwear 15,020 33,690 44,930 68,550 90,890 Waterfowl (Combined) 46,290 89,590 108,930 168,280 227,650  Water Fowl Clothing 20,390 35,420 41,760 63,440 81,740  Water Fowl Footwear 14,090 27,710 33,460 47,740 204,420  Water Fowl Hard Goods 26,790 53,930 65,350 98,730 130,970 Big Game (Combined) 150,150 281,970 347,480 563,610 1,759,980  Big Game Clothing 149,460 280,200 345,030 560,060 754,960  Big Game Footwear 1,550 3,480 4,610 6,140 7,870 Other  Women's Clothing 109,250 1,982,800 2,038,590 449,630 657,710  Women's Footwear 55,840 98,010 125,200 220,270 304,530  Children's Clothing/Footwear/Toys 67,490 113,580 137,740 253,720 370,360  ATV/Snowmobile 26,490 53,430 71,040 109,650 146,410  Dog Accessories 22,530 46,610 63,620 98,640 142,610  Cutlery 59,330 102,680 135,120 516,290 592,110  Gifts 131,430 222,730 285,960 517,050 737,770  Camping/Outdoors 97,050 196,980 283,770 451,480 628,400  Vehicle Products 73,210 145,200 200,160 319,770 437,270  Food 44,310 77,430 97,820 169,760 233,490  Books/Videos 14,450 25,790 33,560 57,200 78,970  Home Furnishings 113,710 197,310 266,340 461,580 654,450  Paint Ball Guns & Accessories 2,000 3,860 5,720 10,530 15,760             Total Buyers 548,160 1,135,550 1,631,530 3,172,560 5,232,510 Please inquire about Cabela's demographic and list rental enhancements. FOR ADDITIONAL INFO ON THIS LIST, CONTACT BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547 OR E-MAIL AT bobermier@william-neil.com All rentals are on a reciprocal basis No Telemarketing allowed