LIST MANAGEMENT LIST BROKERAGE CONTACT US see data card for pricing 43 Product Selections to enhance your rental Names are through March 2008   30-day 1-3 Mo 1-6 Mo 1-12 Mo 1-24 Mo Hunting (combined) 144,850 417,120 902,560 1,166,480 1,630,610  Shooting 59,520 164,030 318,610 396,510 527,550  Ammunition 20,890 53,370 92,180 117,400 149,140  Reloading 17,330 45,680 74,870 94,340 119,890  Black Powder 14,960 41,160 80,360 100,310 133,110  Hunting Equipment 56,610 153,690 322,090 403,480 530,470  Cutlery 32,120 135,960 189,170 224,850 284,930  Optics 46,520 124,900 246,770 310,280 405,580  Game Equipment 26,310 70,810 144,610 185,190 242,980 Fishing (combined) 114,660 278,790 492,500 729,980 1,034,290  Marine 61,410 138,390 233,340 349,710 475,840  Fresh Water Fishing 41,770 95,140 147,910 208,020 273,170  Lures/Baits/Scents 43,510 100,680 160,670 227,560 285,200  Fly Fishing 31,200 79,210 144,290 197,350 271,660  Lure Building 22,420 48,950 71,530 102,400 129,920  Saltwater 15,530 35,960 55,960 79,720 104,050  Rod Building 3,250 7,450 10,920 14,540 18,500 Clothing (combined) 181,760 559,350 1,260,780 1,571,370 2,225,840  Waterfowl Clothing 8,630 27,330 57,920 66,440 82,550  Upland Game Clothing 40,370 110,320 220,620 260,980 339,160  Big Game Clothing 65,080 191,150 400,130 479,570 630,400  Outerwear 49,970 157,250 294,060 345,630 457,420  Men's Casualwear 109,440 312,430 663,100 838,220 1,135,640  Workwear Clothing 64,050 207,500 449,140 524,940 702,380 Footwear (combined) 111,710 328,450 695,020 871,580 1,180,700  Waterfowl Footwear 6,820 20,350 44,480 53,190 69,260  Upland Game Footwear 3,440 9,760 18,080 22,380 28,820  Big Game Footwear 1,480 4,050 7,830 10,250 12,860  Workwear Footwear 12,980 37,470 68,710 87,560 116,080  Outdoor Footwear 56,180 165,300 336,700 412,920 538,920  Casual Footwear 51,680 140,970 284,080 363,240 479,650  Rubber Footwear 35,960 108,010 225,400 271,140 361,110 Archery (combined) 42,800 117,290 266,290 351,720 467,710  Archery-Bow Equip. 33,960 92,780 204,750 273,590 358,540  Archery-Treestands 18,240 47,790 106,460 133,890 172,400 Workwear (combined) 71,630 229,680 492,330 583,080 785,120  Workwear Clothing 64,050 207,500 449,140 524,940 702,380  Workwear Footwear 14,660 47,050 69,210 87,540 115,970 Waterfowl (combined) 21,450 67,070 148,310 177,990 233,640  Waterfowl Clothing 10,290 41,700 59,830 66,080 82,550  Waterfowl Footwear 6,820 20,350 44,480 53,190 69,260  Waterfowl Hard Goods 12,460 39,020 84,990 102,650 132,600 Big Game (combined) 65,730 193,090 404,380 485,440 638,400  Big Game Clothing 65,080 191,150 400,130 479,570 630,400  Big Game Footwear 1,480 4,050 7,830 10,250 12,860 Other            Women Clothing 65,250 194,360 426,520 508,240 682,330  Women Footwear 33,140 98,550 202,920 244,560 321,570  Kids Clothing, Footwear & Toys 16,560 50,500 131,060 152,470 203,650  ATV/Snowmobile 22,540 58,830 121,240 156,380 207,280  Dog Acc. 19,330 54,850 109,890 142,610 194,830  Gifts 63,650 182,900 467,960 546,400 746,350  Camping 85,340 235,280 502,960 653,920 878,500  Vehicle Acc. 58,100 151,090 308,000 407,110 552,820  Food/Food Products 34,870 98,830 239,900 287,910 386,370  Books/Videos 5,950 16,040 31,900 38,880 49,360  Home Furnishings 44,190 124,270 311,750 363,770 489,370  Paintball Guns & Acc. 1,150 3,330 7,760 8,960 14,220             Total Buyers 342,070 1,033,640 2,495,430 3,407,310 5,359,490 Inquiries 64,690 202,790 400,750 736,430 736,430 Please inquire about Cabela's demographic and list rental enhancements. FOR ADDITIONAL INFO ON THIS LIST, CONTACT BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547 OR E-MAIL AT bobermier@william-neil.com All rentals are on a reciprocal basis No Telemarketing allowed