| The Cabela's Club Visa membership includes Cabela's most loyal and affluent customers. They have a higher than average credit rating and purchase rate within and outside of Cabela's. They are driven by value-add promotions that feed their passion for the outdoors. |
| January |
1,273,000 |
July |
1,235,500 |
| February |
1,225,000 |
August |
1,218,000 |
| March |
1,218,000 |
September |
1,359,000 |
| April |
1,229,000 |
October |
1,287,000 |
| May |
1,218,000 |
November |
1,150,000 |
| June |
1,225,000 |
December |
1,355,000 |
|
|
| 3" x 7" |
| 3 1/2" x 5 1/2" |
| .25 oz. |
| No |
| $100.00 /F |
| Broker: 15% |
| Agency: 15% |
|
|
14,992,000 Total Universe
Base Price: $85 /M
|
81,000 Visa Signature Black
+ $15.00 /M
|
174,000 Visa Signature
+ $10.00 /M
|
1,039,000 Visa Classic
+ $5.00 /M |
| 78% Male |
| 22% Female |
| 52 |
| $70,000.00 |
• Payment due 30 days after mail date |
• Orders cancelled within 90 days prior
to mail date will incur full charges |
• Inserts due two weeks prior to
month of insertion |
• All reservations must be fulfilled
8 weeks prior to the "need-by-date" with
one of the following: order placement,
confirmation of reservation in writing, or
inserts not allowed |
| • Overweight inserts not allowed |
• Cartons must be marked per order
acknowledgment |
• William-Neil Associates nor program
owner can guarantee exact insertion
dates or right to modify or delay
insertion numbers and mailing dates |
• Owners shall not be liable for any delays
in delivery or packages and is not
liable for any special, direct, indirect,
incidental or consequential damages,
including, but not limited, to loss of
income or loss of profits, rising out of or
relating to this insertion order |
• This program does not allow first right
of refusal |
|
