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90% of the rentals of Cabela's list are continuations.
Cabela's buyers are satisfied direct mail consumers.
Quarterly file update on buyers and requests.
NAME COUNTS AS OF SEPTEMBER 2011 |
| 91,180 |
Buyers Base (24 Month) |
$115/M |
| 15,580 |
Recency (3 Month) |
+$20/M |
| 25,710 |
Recency (6 Month) |
+$15/M |
| 54,360 |
Recency (12 Month) |
+$10/M |
|
Inquiries Base (12 Month) |
$105/M |
| 6,100 |
Recency (3 Month) |
+$20/M |
| 9,760 |
Recency (6 Month) |
+$15/M |
| 21,220 |
Recency (12 Month) |
+$10/M |
|
| FSA/Province |
$10/M |
| Product |
$15/M |
| Gender |
$10/M |
| Mag Tape |
$25.00 |
| P/S Labels |
$10/M |
| Cheshire Labels |
$4/M |
| E-mail |
$50/F |
| Diskette |
$75/F |
| Rush Charge |
$85/F |
|
| 5,430 Last 12 months Marine |
5,820 Last 12 months Camping |
| 11,300 Last 12 months Fishing |
8,180 Last 12 months Gifts |
| 11,190 Last 12 months Hunting |
3,100 Last 12 months Optics |
| 3,030 Last 12 months Fly Fishing |
9,020 Last 12 months Footwear |
| 4,960 Last 12 months Archery |
21,310 Last 12 months Clothing |
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Note: Any file manipulations MUST be indicated on the list rental order. This includes overlays, retention of output
information, pre-screening, and any other action altering the merge/purge input and eventual output. |
Payment Due 30 Days After Mail Date |
| 20% Commission to Recognized Brokers |
SERP Certified |
| Sample Required |
|
All rentals are on a reciprocal basis |
| $75.00 Flat Fee |
No telemarketing allowed |
| $12/M Run Charge |
No e-mail promotions or email appending |
| Shipping and Media Charge |
to the list rental file is allowed |
|
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FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com
SAMPLE MAILING PIECE REQUIRED FOR APPROVAL |
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