90% of the rentals of Cabela's list are continuations.
Cabela's buyers are satisfied direct mail consumers.
Quarterly file update on buyers and requests.

NAME COUNTS AS OF MARCH 2008
Quantity Description CPM
99,550 Buyers Base (24 Month) $115/M
20,760 Recency (3 Month) +$20/M
53,040 Recency (6 Month) +$15/M
73,840 Recency (12 Month) +$10/M
Inquiries Base (12 Month) $105/M
16,450 Recency (3 Month) +$20/M
30,820 Recency (6 Month) +$15/M
48,120 Recency (12 Month) +$10/M

Selections CPM
FSA/Province $10/M
Product $15/M
Gender $10/M
Mag Tape $25.00
P/S Labels $10/M
Cheshire Labels $4/M
E-mail $50/F
Diskette $75/F
Rush Charge $85/F

6.6m Last 12 months Marine 12.0m Last 12 months Camping
14.4m Last 12 months Fishing 10.5m Last 12 months Gifts
19.4m Last 12 months Hunting 4.9m Last 12 months Optics
3.6m Last 12 months Fly Fishing 12.2m Last 12 months Footwear
5.9m Last 12 months Archery 28.3m Last 12 months Clothing

Note: Any file manipulations MUST be indicated on the list rental order. This includes overlays, retention of output
information, pre-screening, and any other action altering the merge/purge input and eventual output.

Additional Information: Payment Due 30 Days After Mail Date
20% Commission to Recognized Brokers SERP Certified
Sample Required

Cancellation Fees:

All rentals are on a reciprocal basis
$50.00 Flat Fee No telemarketing allowed
$12/M Run Charge No e-mail promotions or email appending
Shipping and Media Charge to the list rental file is allowed

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com


SAMPLE MAILING PIECE REQUIRED FOR APPROVAL