- William-Neil: Cabela's - USA

Cabela's Product CategoriesCabela's Insert ProgramCabela's Lifestyle/
Demographics
Cabela's Blow-In ProgramCabela's Club Insert Program

• NCOA'd and address corrected quarterly

• 30% Female
• Average unit of sale $130.00 • 70% Male
• 5,000 Minimum Test • Direct Mail/Space
• Monthly Updating

NAME COUNTS ARE THROUGH JUNE 2010
Quantity Description CPM
5,307,420 Buyers Base (24 Month) $95/M
276,360 Recency (30 Day) +$20/M
746,280 Recency (3 Month) +$15/M
1,542,620 Recency (6 Month) +$10/M
3,293,590 Recency (12 Month) +$5/M
Inquiries Base (24 Month) $70/M
34,140 Recency (30 Day) +$20/M
105,310 Recency (3 Month) +$15/M
243,920 Recency (6 Month) +$10/M
508,570 Recency (12 Month) +$5/M

Selections CPM
Product Select $10/M
Dollar Select $15/M
New-to-File Select $10/M
Credit Card Select $10/M
Multi-Buyers Select $10/M
Zip $8/M
States/SCF $5/M
Gender $5/M
P/S Labels $10/M
Cheshire Labels $4/M
E-mail $50.00
Diskette $75.00
Rush Charge $85.00
Net name arrangement available with $10/M running charge

Note: Any file manipulations MUST be indicated on the list rental order. This includes overlays, retention of output
information, pre-screening, and any other action altering the merge/purge input and eventual output.

Additional Information: Payment Due 30 Days After Mail Date
20% Commission to Recognized Brokers
Sample Required

Cancellation Fees:

All rentals are on a reciprocal basis
$75.00 Flat Fee No telemarketing allowed
$12/M Run Charge No e-mail promotions or email appending
Shipping and Media Charge to the list rental file is allowed

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com


SAMPLE MAILING PIECE REQUIRED FOR APPROVAL