Van Dyke's Insert ProgramVan Dyke's Blow-In Program

• NCOA'd and address corrected quarterly

• 43% Female
• Average unit of sale $155.00 • 56% Male
• Minimum Order 5,000

NAME COUNTS ARE THROUGH APRIL 7, 2010
Quantity Description CPM
10,450 Buyers (30-Day) +$25/M
21,880 Buyers (3-Month) +$20/M
25,040 Buyers (6-Month) +$15/M
49,670 Buyers (12-Month) +$10/M
110,260 Universe/Inquiries Base $100/M
2,520 Inquiries (30-Day) +$25/M
6,200 Inquiries (3-Month) +$20/M
6,530 Inquiries (6-Month) +$15/M
20,200 Inquiries (12-Month) +$10/M

Selections CPM
States/SCF $6/M
Zip $8/M
Gender $8/M
Dollar $10/M
30-Day $100+ $155/M
3-Month $100+ $150/M
6-Month $100+ $145/M
12-Month $100+ $140/M
24-Month $100+ $130/M
Note: Any file manipulations MUST be indicated on the list rental order. This includes overlays, retention of output
information, pre-screening, and any other action altering the merge/purge input and eventual output.

Additional Information: NCOA'd and address corrected quarterly
20% Commission to Recognized Brokers Average unit of sale $160.00
Sample Required 43% Female; 56% Male
Payment Due 30 Days After Mail Date Minimum Order 5,000

Cancellation Fees:

All rentals are on a reciprocal basis
$100.00/F No telemarketing allowed
$12/M Run Charge No e-mail promotions or email appending
Shipping and Media Charge to the list rental file is allowed

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com


SAMPLE MAILING PIECE REQUIRED FOR APPROVAL