• NCOA'd and address corrected quarterly

• 58% Female
• Average unit of sale $120.00 • 32% Male
• Minimum Order 5,000

NAME COUNTS ARE THROUGH MARCH 4, 2008
Quantity Description CPM
7,690 Recency (3 Month) +$20/M
18,620 Recency (6 Month) +$15/M
21,930 Recency (12 Month) +$10/M
38,040 Buyers Base (24 Month) +$115/M
Inquiries Base (24 Month) $80/M
2,070 Recency (3 Month) +$20/M
5,010 Recency (6 Month) +$15/M
8,230 Recency (12 Month) +$10/M

Selections CPM
States/SCF $6/M
Zip $8/M
Gender $8/M
$50+ Buyers $25/M
$100+ Buyers $40/M
Run Charge $8/M
Mag Tape $25.00
P/S Labels $10/M
Cheshire Labels $5/M
E-mail $50.00
Diskette $75.00
Rush Charge $85.00
Note: Any file manipulations MUST be indicated on the list rental order. This includes overlays, retention of output
information, pre-screening, and any other action altering the merge/purge input and eventual output.

Additional Information: NCOA'd and address corrected quarterly
20% Commission to Recognized Brokers Average unit of sale $160.00
Sample Required 58% Female; 32% Male
Payment Due 30 Days After Mail Date Minimum Order 5,000

Cancellation Fees:

All rentals are on a reciprocal basis
$50.00 Flat Fee No telemarketing allowed
$12/M Run Charge No e-mail promotions or email appending
Shipping and Media Charge to the list rental file is allowed

FOR ADDITIONAL INFO ON THIS LIST, CONTACT
BEANIE OBERMIER WITH WILLIAM-NEIL ASSOCIATES AT 800-860-2547
OR E-MAIL AT bobermier@william-neil.com


SAMPLE MAILING PIECE REQUIRED FOR APPROVAL